Hong Kong is the host city for the Asia Pac Digital Marketing & gTLD Strategy Congress, from May 14 to 15. TBO looks at the main talking points and catches up with two of the event’s speakers.
The new generic top-level domains (gTLDs) are coming thick and fast, and ICANN has suggested that round two could open as early as 2015.
With that in mind, the 2014 Asia Pac Digital Marketing & gTLD Strategy Congress will combine sessions for attorneys and in-house counsel who have only just become aware of the programme, as well as brand managers and marketing specialists looking to use an applied-for gTLD to their advantage.
Hot on the heels of the Hong Kong INTA event, which finishes on May 14, the two-day congress kicks off with talks from departing and incoming professionals. Peter Cheung, who is leaving his post as head of the Hong Kong government’s IP department, and Edward Rubin, appointed chair of the Asian Domain Name Dispute Resolution Centre in January 2013, deliver welcome addresses.
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gTLD, brand, domains, trademark, Hong Kong