hong-kong-at-night
1 April 2014

Asia Pac Digital Marketing & gTLD Strategy Congress preview

The new generic top-level domains (gTLDs) are coming thick and fast, and ICANN has suggested that round two could open as early as 2015.

With that in mind, the 2014 Asia Pac Digital Marketing & gTLD Strategy Congress will combine sessions for attorneys and in-house counsel who have only just become aware of the programme, as well as brand managers and marketing specialists looking to use an applied-for gTLD to their advantage.

Hot on the heels of the Hong Kong INTA event, which finishes on May 14, the two-day congress kicks off with talks from departing and incoming professionals. Peter Cheung, who is leaving his post as head of the Hong Kong government’s IP department, and Edward Rubin, appointed chair of the Asian Domain Name Dispute Resolution Centre in January 2013, deliver welcome addresses.

Edmon Chung, chief executive of DotAsia, which manages the .asia gTLD, will also welcome delegates.

During the opening day’s afternoon session, Roland LaPlante, senior vice president at domain name registry Afilias, discusses the lessons learned from the first new gTLD round, in which the first registries went live in 2014.

Also during day one, the conference hears from new gTLD applicants including Karen Law, legal counsel at China’s online shopping marketplace Alibaba Group, and Tim Johnson, chief executive of Dot Kiwi in New Zealand.

Day two focuses on how best to use new gTLDs and what applicants need to do to ensure they are able to operate them effectively.

Topics include how gTLD owners can recoup their investment and make a profit, and how they can maximise a domain’s performance in search engines.

A second session will focus on brand protection strategies, highlighting the latest tools for monitoring and policing domains to maintain control over your IP.

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Weeks Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk