Cyber attacks against your brand can be very damaging and costly to both your revenue and your reputation. Susan Prosser shows how you can resist, with the right tools.
In the World Intellectual Property Review 2012 Annual, we published an article, ‘Online Th reats to Your Brand: Defence on the Front Line’. Preemptive and proactive eff orts to defend your online brand were discussed.
No amount of eff ort is foolproof, however, and for most major brands it is a question of when, not if, you will have to respond to signifi cant and organised online fraud activity. In those cases, using available domain and Domain Name System (DNS) research tools, in combination with prevailing legal statutes, is the right response.
ACPA legal statute
To continue reading, you need a subscription to WIPR. Start a subscription to WIPR for £455.
In-house feature articles, the archive and expert comment require a paid subscription. Subscribe now.
Want to give it a try? We are offering a two week free trial to the WIPR website – register and select “Free Trial” to begin access to the full WIPR archive and read the latest news, features and expert comment. Begin your free trial here.
Is your 2 week free trial about to end? Upgrade to a 12 month subscription for £455 now.
If you have already subscribed please login.
If you have any technical issues please email James Lynn on firstname.lastname@example.org.
udrp, acpa, cybersquatting, whois, online fraud