This website uses cookies to improve your experience. Continue if you are OK with this or read more in our privacy policy. 

FIFA: attack is sometimes the best form of defence


FIFA: attack is sometimes the best form of defence

Sergey Nivens / Shutterstock.com

With a huge trademark portfolio to defend, FIFA has to think carefully about which registrations to oppose, but won’t tolerate blatant infringement, as Daniel Zohny, senior legal counsel, intellectual property, tells WIPR.

$550,000 is the amount FIFA, the international governing body of football, invests each day in football development. Likewise, the organisation’s intellectual property team has oversight of a wealth of trademarks and is prepared, if necessary, to put all of its resources into defending its rights.

“If a trademark application is a blatant copy, we would file an opposition right away; it is something we cannot tolerate,” says Daniel Zohny, FIFA’s Zurich-based senior legal counsel, intellectual property.

“But in general, it’s a last resort,” Zohny says, as the formal process can “take ages” and normally the “easier way is to find a solution with the other party”.

Daniel Zohny, FIFA, trademark, trademark opposition, copyright, USPTO,


Payment types accepted