True Religion Brand Jeans employs a range of tools to tackle counterfeiting across the globe, but China poses special problems. WIPR investigates.
Since 2005, three years after its birth in California, True Religion has had a counterfeiting problem. As the company has expanded and made hundreds of millions of dollars every year, the number of fake goods has, rather unsurprisingly, increased.
Today, the battle against fake jeans is led by general counsel Deborah Greaves, who oversees a two-strong legal team seeking to find anything from a rogue Rocco slim to a bogus Billy bootcut pair of jeans.
“We see different levels of sophistication,” she explains. “Some counterfeits are very poorly constructed while others are very well put together.”
To continue reading, you need a subscription to WIPR. Start a subscription to WIPR for £455.
In-house feature articles, the archive and expert comment require a paid subscription. Subscribe now.
Want to give it a try? We are offering a two week free trial to the WIPR website – register and select “Free Trial” to begin access to the full WIPR archive and read the latest news, features and expert comment. Begin your free trial here.
Is your 2 week free trial about to end? Upgrade to a 12 month subscription for £455 now.
If you have already subscribed please login.
If you have any technical issues please email tech support.
True Religion, brands, jeans, anti-counterfeiting, fashion