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With lawyers having to contend with a host of EU trademark reforms, some of which take effect at different times, Joel Smith of Herbert Smith Freehills suggests a strategy for both the short and long term.
Summary of action points for brand owners
- Undertake trademark portfolio review to determine whether declarations on class headings/partial surrenders are required, or existing protection offered by class specification is adequate; and Brand owners that have issues with counterfeits (eg, luxury brands) should consider EU customs registrations.
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Joel Smith, Herbert Smith Freehills, European Union Intellectual Property Office, European Union trademark, CJEU,