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EU trademark reforms in a nutshell


Joel Smith

EU trademark reforms in a nutshell

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With lawyers having to contend with a host of EU trademark reforms, some of which take effect at different times, Joel Smith of Herbert Smith Freehills suggests a strategy for both the short and long term.

Summary of action points for brand owners

Short term

  • Undertake trademark portfolio review to determine whether declarations on class headings/partial surrenders are required, or existing protection offered by class specification is adequate; and Brand owners that have issues with counterfeits (eg, luxury brands) should consider EU customs registrations.

Long term

Joel Smith, Herbert Smith Freehills, European Union Intellectual Property Office, European Union trademark, CJEU,


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