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Esteemed designer given local-language nickname


Crystal J. Chen

Alexandre Zouari is a famous French hairstylist. His clients include Carla Bruni—the former first lady of France, Elizabeth Taylor, Shirley Bassey and Sophia Loren, among others. Back in 1987, Zouari was invited by Japanese cosmetics company Shiseido to co-found the Alexandre Zouari Beauty Institute in Paris, which was described as the world’s most luxurious beauty and hairstyling salon and opened 16 branches in Japan.

Zouari then ventured into the design of jewellery, sunglasses, scarves and hair accessories. He launched his first line of luxury hair accessories in 2008 and also stepped into the publishing industry in the same year. World-renowned fashion brands such as Valentino, Chanel and Hermès particularly like to work with Zouari to create their seasonal fashion styles.

Designer nicknamed ‘great-grandparent’

In 2008, the Alexandre Zouari product line was introduced in Asia and soon became well accepted by Asian celebrities; the designer’s name had obtained a trademark registration in Classes 3, 9, 14, 18, 25, 26 and 44. In 2013, a mark ‘Azouari’ was registered in Class 3 by another applicant for products related to cosmetics and beauty creams, as well as in Class 35 for wholesale and retail cosmetic goods.

designs; trademark; Azouari; TIPO.


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