To ensure trademark protection, brand owners must be familiar with how national offices evaluate distinctiveness. Judit Lantos takes a look at some important Hungarian cases.
There have been a number of recent cases in Hungary where the question of distinctive character was the issue in a refusal on absolute grounds; several of these cases pertain to food and drink brands.
Ce’Real for chocolate—granted
An international word mark called ‘Ce’Real’ for class 30 (confectionery, chocolate and chocolate products, pastries, ice-cream and preparations for making the aforementioned goods) designating Hungary was finally refused by the Hungarian Intellectual Property Office due to the lack of distinctive character.
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Distinctiveness, Ce'Real, Naturfresh, trademark protection, food and drink