Andrew John Bellingall of Daniel Advogados takes a look at Brazil’s preparations for the World Cup in terms of protecting FIFA's and the sponsors’ IP rights.
Even though Brazil won the right to stage the World Cup without competition from other countries, it still had to agree to the terms and conditions dictated by FIFA. The situation was classic Macaulay v Schroeder Music Publishing Co Ltd  1 WLR 1308, where there is no real negotiation between the parties. The Brazilian federal government had to accept the terms of the contract dictated by FIFA, or the World Cup would be staged somewhere else—England always being a willing alternative.
Everyone is equal, but some are more equal than others
Let us see what Brazil agreed to:
To continue reading, you need a subscription to WIPR. Start a subscription to WIPR for £455.
In-house feature articles, the archive and expert comment require a paid subscription. Subscribe now.
Want to give it a try? We are offering a two week free trial to the WIPR website – register and select “Free Trial” to begin access to the full WIPR archive and read the latest news, features and expert comment. Begin your free trial here.
Is your 2 week free trial about to end? Upgrade to a 12 month subscription for £455 now.
If you have already subscribed please login.
If you have any technical issues please email James Lynn on firstname.lastname@example.org.
FIFA, trademarks, INPI, ambush marketing