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Big brands secure .CO domain names ahead of general availability


Nicolai Bezsonoff

The .CO Registry has generated a lot of buzz in connection with the global launch of the .CO top level domain by adopting a variety of industry-leading best practices that place a premium on protecting the rights of brand owners worldwide.

To date, more than 70 percent of the top 500 global brands, including Coca-Cola, Cisco and Citibank, have secured their corresponding .CO domain names. So have thousands of others.

With broad-based consumer demand, a global distribution network comprised of world-leading domain registrars and resellers, and the public support of leaders in both the trademark and technology communities, the .CO Registry seems well poised for large-scale consumer success. Some industry experts have ambitiously predicted that the .CO domain extension will surpass .NET as the second most popular domain extension on the Internet within the next five years.

Associated with the terms ‘company’, ‘corporation’ and ‘commerce’, the .CO domain is globally recognisable, meaningful and memorable. Already used as part of the third-level domain designation in more than 20 countries (co.uk, .co.jp, .co.il, etc.), the .CO domain is understood across continents, cultures and countries to identify a commercially oriented domain name presence.

TLDs, .CO, brands


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