Adwords and trademark infringement

01-01-2010

Online search provides great opportunities for business, but some are concerned that their trademarks are being misused by competitors, says Aharon Factor.

Online search provides great opportunities for business, but some are concerned that their trademarks are being misused by competitors, says Aharon Factor.

Google, the popular Internet search engine, claims to capture 60 percent of all online search hits. The company derives 97 percent of its revenues from its AdWords programme, which in 2008, generated $21 billion in revenue.

AdWords offers pay-per-click (PPC) text and banner advertisements. These are generally concise, comprising a title followed by two lines of text. The ads are unobtrusively identified as Sponsored Links, either appearing highlighted above the main list of search results ‘found’ by the search engine or as a separate column in the right-hand margin of the web page.


adwords, google, keywords, israel

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