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A sweet solution? Donuts and trademarks


Bob Samuelson

A sweet solution? Donuts and trademarks

With new generic top-level domains in the process of becoming a reality, registry operator Donuts has launched a tool to ensure intellectual property rights are protected in the new system, as WIPR finds out.

For many brands, the new generic top-level domain (gTLD) programme instigated and developed by ICANN over the last few years raises more questions than it answers, especially when it comes to intellectual property.

ICANN’s Intellectual Property Constituency has been a vocal and hardy champion of brand owners’ need to protect their trademarks, but the various competing interests within the programme have meant that ICANN’s main solution, the Trademark Clearinghouse (TMCH), has not provided all brands with the protection they wanted.

For many, IP is still a major concern in the new programme.

dpml, donuts inc, gtld, ipc,


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